INTRODUCTION:

This privacy notice sets out the standards that you can expect from MNIKS Purple when we request or hold personal information (‘personal data’) about you, how you can get access to a copy of your personal data and what you can do if you think the standards are not being met.

This privacy policy is in furtherance of the Nigeria Data Protection Act (NDPA), Section 37 of the Constitution of the Federal Republic of Nigeria (CFRN) 1999 (as amended) and all other legal instruments designed to protect the privacy rights of natural persons.

As the “Data Controller”, we are cognizant of the privacy rights of all natural persons who interact with us on all our data processing mediums or platforms. These classes of people are our “Data Subjects”. As a responsible establishment, we are committed to safeguarding the privacy rights of our data subjects through this strict privacy policy. It shall complement extant legal regulatory framework as an internal standard of care we owe our “Data Subjects”.

SECTION 1:- OUR GUIDING PRINCIPLES ON DATA PROCESSING

In processing your personal data, we adhere strictly to the principles of data processing as set out in Nigeria Data Protection Act (NDPA). Thus, we shall ensure that Personal Data shall only be:

• a) Collected and processed in accordance with specific, legitimate, and lawful purpose consented to by the Data Subject; 
• b) Adequate, accurate and without prejudice to the dignity of human person; 
• c) Stored only for the period within which it is reasonably needed; and
• d) Secured against all foreseeable hazards and breaches such as theft, cyber-attack, viral attack, dissemination, manipulations of any kind, damage by rain, fire, or exposure to other natural elements. 

SECTION 2:- CONSENT OF DATA SUBJECT

Except as otherwise required by operation of law or principles of law, your consent as the Data Subject is the entry point for data processing. You have the right to give, withhold, or otherwise withdraw your consent to data processing. 

Those who seek information on our website shall be deemed to have given constructive consent to receiving information of specific or of general nature through us from time to time.

SECTION 3:- OUR SCOPE OF DATA PROCESSING 

In varying degrees vis-à-vis the service, we provide for you or your level of engagement with us, we do process your personal data. Below is a table containing the major types of personal data, the purpose, and the lawful basis for processing them:

Other uses :

Personalization: We can use data to personalize your user experience. Here we use browsing history, clothing preferences, and shopping habits to provide tailored product recommendations and content. This helps you find products that match your style and interests.

Marketing and Advertising: We can use data for targeted marketing and advertising and to create more effective ad campaigns and promotions. 

Customer Insights: We can use date for understanding customer behavior and preferences. We use it to identify trends, popular styles, and customer demographics. This information can be used to make informed decisions about product offerings and inventory management.

Customer Support: We can use data to improve customer support. We use information on customer inquiries and feedback to enhance our support services, respond to customer needs, and address issues promptly.

Website Optimization: We can use data for optimizing the website’s performance. We can use analytics to track user interactions, identify areas for improvement, and enhance the website’s speed, usability, and overall user experience.

Security: We also use data for security purposes. We may monitor activity to detect and prevent fraudulent transactions and protect against cyber threats.

Order Processing: We can use data in order and payment processing systems. It helps ensure accurate billing and shipping information, track order status, and manage returns and refunds.

Email Marketing: We may use your data to send newsletters, promotions, and updates.

Legal and Compliance: We collect certain data to meet legal and regulatory requirements, such as tax calculations, and to safeguard against fraud and misuse of our platform.

Some of the data we may collect in respect of the above are:

Personal Information:

Name

Email address

Shipping and billing addresses

Phone number

Date of birth

Gender

Browsing and Interaction Data:

IP address

Device information (e.g., type of device, operating system)

Browser type and version

Pages visited on the website

Products viewed and added to cart.

Search queries

Click-through and conversion data

Session duration and time of visit

Purchase and Transaction Data:

Order history

Payment information (e.g., credit card details, payment method)

Shopping cart content

Shipping and delivery status

Return and refund history

Account Information:

Account preferences (e.g., language, currency, communication preferences)

Wishlists and saved items

User-generated Content:

Reviews and ratings

Comments and feedback

User-submitted images or photos

Marketing and Communication Data:

Data related to email marketing, including email open and click rates.

Data on user responses to marketing campaigns

Marketing preferences and opt-in/opt-out choices.

Customer Service and Support Data:

Inquiries and support requests

Customer service interactions and correspondence

SECTION 4:- RIGHTS OF DATA SUBJECTS 

We hold your privacy rights very dear to our operations. Apart from the right to give, withhold or withdraw consent, you have rights to all relevant information that may guide you in making informed decisions about your personal data. For example, you have the right to be notified of anyone or any place to which we may transfer your personal data. Your rights under the NDPA include but are not limited to the following:

• a) right to data portability, 
• b) right to erasure, 
• c) right to limit processing and 
• d) right to obtain your data. 

SECTION 5:- WITHOLDING RELEVANT DATA 

There are types of personal data that are mandatory for us to process in order to carry out your instruction or perform our duties for your benefit. If you withhold such information, it may be impracticable to carry out our services effectively in relation to you.

SECTION 6:- TRANSFER OF DATA TO A THIRD-PARTY 

Third parties may wish to provide opportunities on our platform for mutual benefits. The type of data usually processed for this may be your digital contact such as E-Mail. You have the right to decline such third party offers and further restrict the processing of your personal data. You can simply unsubscribe to the notices sent for the purpose of the offers.

SECTION 7:- TECHNICAL INFORMATION 

Customarily, websites are designed to collect certain information from the visitor. Our website is also designed to collect your IP address and other information that your web browser typically shares with the websites that you visit. The purpose of this is to know you better and to automatically and dynamically engage with you through your actions on our website.

SECTION 8:- PERSONAL DATA SECURITY AND INTEGRITY 

We use cutting-edge technologies and foolproof protocols to provide you with comprehensive layers of security in the area of personal data. Thus, we are constantly vigilant in preventing cyber-attacks, fraudulent intrusion, unauthorized access, loss, or corruption of personal data. We are equally cognizant of the obligations imposed on us by law in terms of data protection. Accordingly, we conduct reviews of process and privacy impact assessments, carry out trainings, and obtain strict warranties where applicable.

SECTION 9:- PURPOSE AND STORAGE LIMITATION 

The purpose of data processing usually determines the length of time within which your personal data is stored with us and the residue of data actually stored for this purpose. We collect and store personal data that is reasonably required by law or best practice to serve you or respond to legitimate enquiry about our transaction with you. We take this responsibility very seriously in the knowledge of the need for you to enjoy your privacy as guaranteed under the 1999 Constitution of the Federal Republic of Nigeria and international human rights law.

SECTION 10:- CAVEAT ON WEBSITE LINKS: 

Our website may contain links to other websites. Save and except as otherwise expressly stated by us, any link to another website is not covered by our privacy policy. We strongly advise that you should satisfy yourself with the details of any privacy policy provided on other websites or links.

SECTION 11:- TRANSFER TO THIRD PARTIES AND COUNTRIES 

In carrying out our mandate effectively, we may require the services of third parties who may be within or outside the NDPA Jurisdiction (Nigeria). Examples of such services include but are not limited to the following:

• a) Internet connectivity, 
• b) cloud storage, 
• c) data analytics, 
• d) data security, 
• e) software development, and

In transferring your data to third parties, we shall be guided by the NDPR as regards the adequacy level of the foreign jurisdictions. 

SECTION 12:- USE OF SPECIAL DATA PROCESSING CODES (COOKIES) 

“Cookies”, in computer parlance, are text files that are downloaded to your browsing devices such as phones or computers when you browse pages of websites. They contain small amounts of data and their essential function is to intelligently memorize your preferences and therefore present them to you as choices when you are browsing – even at different times. Note that various websites use cookies for different purposes some of which may undermine your privacy rights. We have taken measures to ensure that all methods adopted by us to engage automatically with you do not violate your privacy rights under the NDPR. In the case of cookies, we ensure that they have security protocols and are not vulnerable to abuses by anyone.

SECTION 13: WHO CAN I CONTACT FOR MORE INFORMATION?

Personal Data collected  is managed by MNIKS Purple. MNIKS Purple is responsible for making sure that your data is stored and processed safely. You can contact us via email at info@mnikspurple.com 

SECTION 14:- ALTERATION OF PRIVACY POLICY 

The Data Controller reserves the right to alter the foregoing policy for the purpose of advancing data privacy rights or complying with lawful directives of the Federal Government.

Thank you.